Unilever makes over 400 products used by 2 billion people everyday. Through both advising on internal policy changes that started building a portfolio around higher purpose, and a global brand campaign showing what those purposes are, we wanted to turn the U logo into a trust-mark for doing good. But connecting hundreds of brands, across 190 different markets, with a simple and flexible system for content wasn’t exactly a walk in the park. Partnering with the brilliant Rune Fisker, we developed a top to bottom rebrand of the Unilever global assets that trickled down to every market, office, and grocery aisle.