This was a quick but fun project for the Financial Times where we developed a DOOH & online campaign system in roughly two weeks, one that could flex to to the latest headlines and debates in near-real time. And 2016 had quite a few - from green tech and AI to the French election and whatever dumb thing Trump did that week. Running throughout the U.K. and U.S, we utilised The FT's unique rose colour to drive home the importance of nuanced coverage in world that insists things are black and white.