Manomasa Tortilla Chips
Create awareness for the brand with an OOH campaign that celebrates its Latin roots.
We collaborated with Spanish designer Ricardo Cavolo to create a series of street posters featuring "Manomantras" - little guides to living a life full of Latin spirit. When found and shared on social, you were entered for a chance to refuel your spirit with a trip to Mexico.
People shared, people won, people at a lot of tortilla chips.