Alex Grinton

ACD/copywriter/human

Available for agencies, businesses, and birthday parties.

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CLIENT
Comcast Sportsnet

PROJECT
Create spots that reflect CSN's in-depth Bay Area coverage.

RESULT
One Red cam + one day = five spots that use the CSN logo as parentheses to highlight their hyper-local authenticity. The campaign proved so popular with Bay Area fans that new iterations of it are now a yearly tradition.

We played off the success of the spots by hosting a series of real-time (and game time) Twitter hunts for fans to find hidden MLB prizes from local teams.