Too numerous to mention, but high level being a complete rebrand and restructure of the site.
Causes was a great deep dive into branding every aspect of a start-up, from design and development to business development and impact partnership. While at Causes, I created a universal product lexicon, worked closely with designers and developers to build new product features and user flows such as profile building, and overhauled all product and site copy.
I also worked with national brands like AT&T, American Cancer Society, Budweiser, TOMS, Kashi, Toyota and Odwalla to develop annual and ongoing philanthropic campaigns that blend their established brand voice into the Causes platform.
By the time Causes was acquired by Brigade Media in 2014, 186 million people in 156 countries had connected to their biggest causes, raising over $50 million for charities worldwide.
Teaser video for investors